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TYSB

TYSB Announces Launch Of Small Business Book in NYC Titled On The Line: Small Business Driving NYC’s Bottom Line

The Book Tells The Stories Of Small Business Owners Who Put Everything On The Line And Invites The Readers To Support Small Business By Buying From Them NEW YORK, NY, USA, November 4, 2022 /EINPresswire.com/ — Thank You Small Business (TYSB) is celebrating the culmination of a year-long program of celebrating Small Business Owners of New York City. In 2021, The TYSB x NYC initiative, brought to you by Silver Lining was launched. Driven by a goal of providing transformational support for small business owners affected by the COVID-19 pandemic, 100 Small Business Owners from NYC were selected and won a Thank You Prize valued at over $10,000 USD each, and were part of a multi-month media campaign highlighting the diversity and ingenuity of true blue New York City small businesses in the hopes of driving new business, revenue, and awareness to them. As part of this program, Thank You Small Business is launching a book titled “On The Line, Small Business Building NYC’s Bottom Line.” The book features the inspiring stories of Small Business Owners, what they have put on the line for their business and their community, and how you as a consumer, can support them. “The best parts of NYC are not the tourist attractions, the big companies, the chain stores or, even, the glitz and the glam. The best parts of New York City are found in side streets and up-and-coming neighborhoods. They are found in boutique small businesses that have stood the test of time. They are found in the incredible people who come to New York because they want to live their passion and do something extraordinary.” Shares Carissa Reiniger, Founder, and CEO of Silver Lining and the creator of the Thank You Small Business movement. The Book Launch will be held on November 7, 2022, from 5 PM onwards at the Lucid Body House 230 Lexington Ave, New York, NY 10016. Tickets are selling out quickly. Come celebrate small businesses with us, buy your tickets here. All proceeds from ticket sales will go to the small businesses that are part of the program. To get early access to the book, please contact missy@smallbizsilverlining.com

Thank You Small Business Releases I Love NYC SMB Campaign 1-Year Impact Report on Covid Lockdown’s 2-Year Anniversary

The 100 NYC SMBs impact on the local economy includes $28 Mil in combined revenue goals and 450 new jobs created, with 90% of winners still located in NYC. The small business owners in I Love NYC SMB prove that small business in New York City is BIG.” — Carissa Reiniger, CEO of Silver Lining NEW YORK, NY, UNITED STATES, March 18, 2022 /EINPresswire.com/ — On March 18th, 2021, on New York City’s one-year lockdown anniversary, I LOVE NYC SMB, a campaign to drive new business, revenue, and support for small businesses across the five boroughs of New York City, was launched. Driven by a goal to provide transformational support for small businesses affected by the COVID-19 pandemic, I LOVE NYC SMB, over the course of the last year delivered $1, 000, 000 USD in Thank You Prizes to select small businesses that have remained in NYC throughout the pandemic, found ways to contribute to their community through the hardship, and reflect values of diversity and inclusion. Two years later, we still believe that small business success is critical for NYC to emerge stronger than ever and are continuing our collective efforts to celebrate and support NY-based SMBs.” This campaign is our love letter to New York City and the incredible people who live and work here,” said Carissa Reiniger, CEO of Silver Lining. Over the course of the next month after the campaign launch, we received over 900 applications, of which after undergoing a rigorous interview and vetting process, 100 small businesses in various industries and boroughs were chosen as winners. Each received a Thank You Prize, valued at over $10,000 USD that included at its center: a full enrollment in the SLAP™ Program, a proven small business growth program that is data-driven, technology-enabled, and based in behavior change science, helping the 100 winners build more profitable and sustainable businesses in 2021, despite the challenges they faced. The package also included many perks and free resources such as Spotify Advertising ad credits, a Godaddy .nyc domain, 60 days free of Flowcode Pro, a professional promo video produced by Re-Invention TV, a concert series produced by ARKAI, 10 masterminds, and 4 connection events to drive community. Additionally, in January 2022, Spotify Advertising was officially announced as the official partner of I Love NYC SMB. They will play an intricate part in making 2022 a year to remember as we continue to drive new activities for the campaign. Our vision to love, celebrate, support, and THANK small business owners in NYC is BIG. In 2022, we plan on: – Hosting the last four live concert events in our series of ten, all hosted in local small businesses and featuring NY-based artists, with 100% of the profits from ticket sales being re-distributed in the form of cash gifts between the winners.– Launching a public ad campaign across the five boroughs by placing billboards, posters, and postcards with the goal of driving new business to them.– Releasing a compilation book, featuring the 100 winners and their stories, celebrating their resilience and contribution, despite all of the challenges faced.– Releasing an original musical piece, composed and performed by ARKAI, along with an original music video, inspired by the 100 and showcasing the diversity of these small businesses. “As I’ve personally gotten to know each of the 100 winners over the course of the last year, I must say that the collective resilience, growth, and contribution of this group is truly inspiring!” said Carissa Reiniger, CEO of Silver Lining. “The small business owners in I Love NYC SMB prove that small business in New York City is BIG.” Join us in 2022, support not only the 100 winners but all NY-based small businesses by choosing community over convenience and shopping local. To read the full one-year I Love NYC SMB Impact Report and find out more on how to get involved, please visit https://bit.ly/ILOVENYCSMBIMPREPORT

Spotify Advertising & Silver Lining Announce Multi-Faceted Partnership To Celebrate & Support Small Businesses Globally

Thank You Small Business’s I Love NYC SMB campaign is at the center of the partnership with Spotify Advertising being named the Official Partner of the campaign Spotify Advertising is making a significant commitment to small business owners globally through a new partnership with Silver Lining Ltd, a company that has helped thousands of small business owners succeed with their innovative, behavior change science-based small business growth program and lending fund. The foundation of the partnership is a joint commitment to build initiatives that will genuinely and positively impact small business owners worldwide. Both Spotify Advertising and Silver Lining are ready to give small business owners the practical and tangible support they need to succeed and test different ideas and initiatives to help business owners find new customers, generate new revenue and ultimately grow their business. Thank You Small Business’s I Love NYC SMB campaign is at the center of the partnership, with Spotify Advertising being named the Official Partner of this 18-month long initiative to celebrate and support 100 small business owners in New York City. Silver Lining and Spotify Advertising share a commitment to New York City, and that commitment extends to making sure that small business owners’ contributions to every corner and community of NYC are adequately recognized and protected as the city works to build back after the impact of Covid-19. Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies “Spotify Advertising is grateful to partner with Silver Lining to support their endeavors and the NYC-based jobs SMBs create to drive lasting and positive change.” — Rochelle Sanchirico, Spotify’s Global Director of SMB Marketing I Love NYC SMB ran a public campaign and chose 100 winning small business owners who all stayed in NYC through the worst of Covid, have found ways to innovate and pivot, and have contributed to their communities and cities despite all of the challenges they faced. As a part of this partnership, Spotify Advertising will be providing the 100 winning small business owners ad credits for their self-service Ad Studio platform and training so they can leverage Spotify Advertising to reach new customers and drive new business. “The last year has presented unprecedented challenges for SMBs—even beyond the challenge of running their own business or growing a start-up. SMBs are an integral part of people’s lives, especially in New York City. Whether a mom-and-pop shop or a regional chain, SMBs are the heart of NYC’s neighborhoods. Spotify Advertising is grateful to partner with Silver Lining to support their endeavors and the NYC-based jobs SMBs create to drive lasting and positive change,” says Rochelle Sanchirico, Spotify’s Global Director of SMB Marketing. In addition to this significant commitment to support the SMBs of NYC, Spotify Advertising and Silver Lining will also: ● Integrate Spotify Advertising into Silver Lining’s tech-enabled and data-driven small business growth program – SLAP™ – by introducing educational content and training materials on how to use Spotify Advertising to generate new business at an affordable price.● Name Spotify Advertising a Global Partner of Thank You Small Business – Silver Lining’s Global Movement to celebrate and support small business owners globally.● Offer Spotify Advertising credits to small businesses from marginalized communities that are part of the Impact5X Initiative – Silver Lining’s Global Commitment to Economic Justice.● Launch a new podcast called “Silver Linings” on Spotify with guests and conversations speaking to the realities and challenges of being a small business owner and the silver linings they experience on their journey! “We are excited about this partnership because we truly believe that Rochelle and her team want to do what is right and best for small business owners. Through our collaboration, we will be able to help thousands of small business owners through large-scale public campaigns like I Love NYC SMB, with practical tools to help them grow their online presence with Spotify ads and by creating connection and community through the new Silver Linings podcast on Spotify,” said Carissa Reiniger, Silver Lining’s CEO.

Nominations are now OPEN for 100 NYC SMBs to win one of 100 Thank You Prizes worth $10 000 each.

I Love NYC SMB is an initiative of Thank You Small Business aiming to celebrate and support small business owners for all that they do. When I saw small businesses and NYC – two of my favorite things – struggling, I knew we had to do something. I Love NYC SMB is an act of love to the SMBs that have given so many of us, so much.” — Carissa Reiniger, Founder & CEO of Silver Lining NEW YORK, NEW YORK, UNITED STATES, March 18, 2021 /EINPresswire.com/ — One year ago today, New York City went into lockdown. In an instant, every small business owner in the 5 boroughs had their dreams and their livelihoods thrown into chaos. When the pandemic eventually subsides, roughly one-third of the city’s 240,000 small businesses may never reopen, according to a report by the Partnership for New York City, an influential business group. It has been a year of unprecedented challenges and losses for many small business owners. Still, despite being thrown a “curveball,” many small business owners in New York City have demonstrated the grit, creativity, resilience, and hustle that is truly “New York.” Every day we see the cost of the pandemic, but we can also see the incredible innovation, generosity, and kindness that it has inspired. And with this in mind, we are proud to launch a Thank You Small Business Initiative – I Love NYC SMB – to celebrate, support, and thank New York City small business owners for all that they have done and will do not just to survive the pandemic but to help rebuild our communities and the economy. Nominations are now open for New York City-based small business owners to win one of 100 Thank You Prizes with a value over $10,000 each, which includes: – Business planning, structure, and support through the SLAP™ program– (Optional) Access to fair, unsecured loans based 100% on their behavior (not credit score).– Participation in a Mastermind group with 9 other winning business owners.– Virtual Connects with the other 100 SMBs to find ways to work together, buy from each other and support each other.– Featured in a series of fundraising concerts produced by Arkai, of which 100% of all donations will be split evenly between the 100 small business owners.– Profile in a public marketing campaign asking New Yorkers to #buyfromsmallbusiness and to spend their money as an investment into re-creating the city we all want – one full of diverse, thriving small businesses that create culture, heart, and character in all of our communities. To be eligible, businesses must meet the following criteria: – Stayed in NYC.– Kept their business going and found ways to innovate and create.– Not only survived as a small business in the midst of a pandemic but gave to others and contributed to helping their community get through this difficult period. “I moved to New York 12 years ago and have been inspired by the city every single day since then. I have been working with small business owners for over 15 years. I am continually amazed by their passion, commitment, and contribution. It motivates me to find ways to serve and support them to accomplish their dreams. When I saw small business owners and New York City – two of my favorite things – struggling, I knew we had to do something. I Love NYC SMB is an act of love to the city and the small businesses that have given so many of us so much.” Silver Lining Founder & CEO. Nominations are now open and close on April 31, 2021.We will announce the 100 winners by May 2021.All details are available at ilovesmallbiz.nyc