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Silver Lining

Press Release

TYSB Announces Launch Of Small Business Book in NYC Titled On The Line: Small Business Driving NYC’s Bottom Line

The Book Tells The Stories Of Small Business Owners Who Put Everything On The Line And Invites The Readers To Support Small Business By Buying From Them NEW YORK, NY, USA, November 4, 2022 /EINPresswire.com/ — Thank You Small Business (TYSB) is celebrating the culmination of a year-long program of celebrating Small Business Owners of New York City. In 2021, The TYSB x NYC initiative, brought to you by Silver Lining was launched. Driven by a goal of providing transformational support for small business owners affected by the COVID-19 pandemic, 100 Small Business Owners from NYC were selected and won a Thank You Prize valued at over $10,000 USD each, and were part of a multi-month media campaign highlighting the diversity and ingenuity of true blue New York City small businesses in the hopes of driving new business, revenue, and awareness to them. As part of this program, Thank You Small Business is launching a book titled “On The Line, Small Business Building NYC’s Bottom Line.” The book features the inspiring stories of Small Business Owners, what they have put on the line for their business and their community, and how you as a consumer, can support them. “The best parts of NYC are not the tourist attractions, the big companies, the chain stores or, even, the glitz and the glam. The best parts of New York City are found in side streets and up-and-coming neighborhoods. They are found in boutique small businesses that have stood the test of time. They are found in the incredible people who come to New York because they want to live their passion and do something extraordinary.” Shares Carissa Reiniger, Founder, and CEO of Silver Lining and the creator of the Thank You Small Business movement. The Book Launch will be held on November 7, 2022, from 5 PM onwards at the Lucid Body House 230 Lexington Ave, New York, NY 10016. Tickets are selling out quickly. Come celebrate small businesses with us, buy your tickets here. All proceeds from ticket sales will go to the small businesses that are part of the program. To get early access to the book, please contact missy@smallbizsilverlining.com

Thank You Small Business Releases I Love NYC SMB Campaign 1-Year Impact Report on Covid Lockdown’s 2-Year Anniversary

The 100 NYC SMBs impact on the local economy includes $28 Mil in combined revenue goals and 450 new jobs created, with 90% of winners still located in NYC. The small business owners in I Love NYC SMB prove that small business in New York City is BIG.” — Carissa Reiniger, CEO of Silver Lining NEW YORK, NY, UNITED STATES, March 18, 2022 /EINPresswire.com/ — On March 18th, 2021, on New York City’s one-year lockdown anniversary, I LOVE NYC SMB, a campaign to drive new business, revenue, and support for small businesses across the five boroughs of New York City, was launched. Driven by a goal to provide transformational support for small businesses affected by the COVID-19 pandemic, I LOVE NYC SMB, over the course of the last year delivered $1, 000, 000 USD in Thank You Prizes to select small businesses that have remained in NYC throughout the pandemic, found ways to contribute to their community through the hardship, and reflect values of diversity and inclusion. Two years later, we still believe that small business success is critical for NYC to emerge stronger than ever and are continuing our collective efforts to celebrate and support NY-based SMBs.” This campaign is our love letter to New York City and the incredible people who live and work here,” said Carissa Reiniger, CEO of Silver Lining. Over the course of the next month after the campaign launch, we received over 900 applications, of which after undergoing a rigorous interview and vetting process, 100 small businesses in various industries and boroughs were chosen as winners. Each received a Thank You Prize, valued at over $10,000 USD that included at its center: a full enrollment in the SLAP™ Program, a proven small business growth program that is data-driven, technology-enabled, and based in behavior change science, helping the 100 winners build more profitable and sustainable businesses in 2021, despite the challenges they faced. The package also included many perks and free resources such as Spotify Advertising ad credits, a Godaddy .nyc domain, 60 days free of Flowcode Pro, a professional promo video produced by Re-Invention TV, a concert series produced by ARKAI, 10 masterminds, and 4 connection events to drive community. Additionally, in January 2022, Spotify Advertising was officially announced as the official partner of I Love NYC SMB. They will play an intricate part in making 2022 a year to remember as we continue to drive new activities for the campaign. Our vision to love, celebrate, support, and THANK small business owners in NYC is BIG. In 2022, we plan on: – Hosting the last four live concert events in our series of ten, all hosted in local small businesses and featuring NY-based artists, with 100% of the profits from ticket sales being re-distributed in the form of cash gifts between the winners.– Launching a public ad campaign across the five boroughs by placing billboards, posters, and postcards with the goal of driving new business to them.– Releasing a compilation book, featuring the 100 winners and their stories, celebrating their resilience and contribution, despite all of the challenges faced.– Releasing an original musical piece, composed and performed by ARKAI, along with an original music video, inspired by the 100 and showcasing the diversity of these small businesses. “As I’ve personally gotten to know each of the 100 winners over the course of the last year, I must say that the collective resilience, growth, and contribution of this group is truly inspiring!” said Carissa Reiniger, CEO of Silver Lining. “The small business owners in I Love NYC SMB prove that small business in New York City is BIG.” Join us in 2022, support not only the 100 winners but all NY-based small businesses by choosing community over convenience and shopping local. To read the full one-year I Love NYC SMB Impact Report and find out more on how to get involved, please visit https://bit.ly/ILOVENYCSMBIMPREPORT

Spotify Advertising & Silver Lining Announce Multi-Faceted Partnership To Celebrate & Support Small Businesses Globally

Thank You Small Business’s I Love NYC SMB campaign is at the center of the partnership with Spotify Advertising being named the Official Partner of the campaign Spotify Advertising is making a significant commitment to small business owners globally through a new partnership with Silver Lining Ltd, a company that has helped thousands of small business owners succeed with their innovative, behavior change science-based small business growth program and lending fund. The foundation of the partnership is a joint commitment to build initiatives that will genuinely and positively impact small business owners worldwide. Both Spotify Advertising and Silver Lining are ready to give small business owners the practical and tangible support they need to succeed and test different ideas and initiatives to help business owners find new customers, generate new revenue and ultimately grow their business. Thank You Small Business’s I Love NYC SMB campaign is at the center of the partnership, with Spotify Advertising being named the Official Partner of this 18-month long initiative to celebrate and support 100 small business owners in New York City. Silver Lining and Spotify Advertising share a commitment to New York City, and that commitment extends to making sure that small business owners’ contributions to every corner and community of NYC are adequately recognized and protected as the city works to build back after the impact of Covid-19. Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies “Spotify Advertising is grateful to partner with Silver Lining to support their endeavors and the NYC-based jobs SMBs create to drive lasting and positive change.” — Rochelle Sanchirico, Spotify’s Global Director of SMB Marketing I Love NYC SMB ran a public campaign and chose 100 winning small business owners who all stayed in NYC through the worst of Covid, have found ways to innovate and pivot, and have contributed to their communities and cities despite all of the challenges they faced. As a part of this partnership, Spotify Advertising will be providing the 100 winning small business owners ad credits for their self-service Ad Studio platform and training so they can leverage Spotify Advertising to reach new customers and drive new business. “The last year has presented unprecedented challenges for SMBs—even beyond the challenge of running their own business or growing a start-up. SMBs are an integral part of people’s lives, especially in New York City. Whether a mom-and-pop shop or a regional chain, SMBs are the heart of NYC’s neighborhoods. Spotify Advertising is grateful to partner with Silver Lining to support their endeavors and the NYC-based jobs SMBs create to drive lasting and positive change,” says Rochelle Sanchirico, Spotify’s Global Director of SMB Marketing. In addition to this significant commitment to support the SMBs of NYC, Spotify Advertising and Silver Lining will also: ● Integrate Spotify Advertising into Silver Lining’s tech-enabled and data-driven small business growth program – SLAP™ – by introducing educational content and training materials on how to use Spotify Advertising to generate new business at an affordable price.● Name Spotify Advertising a Global Partner of Thank You Small Business – Silver Lining’s Global Movement to celebrate and support small business owners globally.● Offer Spotify Advertising credits to small businesses from marginalized communities that are part of the Impact5X Initiative – Silver Lining’s Global Commitment to Economic Justice.● Launch a new podcast called “Silver Linings” on Spotify with guests and conversations speaking to the realities and challenges of being a small business owner and the silver linings they experience on their journey! “We are excited about this partnership because we truly believe that Rochelle and her team want to do what is right and best for small business owners. Through our collaboration, we will be able to help thousands of small business owners through large-scale public campaigns like I Love NYC SMB, with practical tools to help them grow their online presence with Spotify ads and by creating connection and community through the new Silver Linings podcast on Spotify,” said Carissa Reiniger, Silver Lining’s CEO.

The American Small Business Growth Program, An Initiative By Silver Lining & Wells Fargo Is Now Accepting Applications

Powered by Silver Lining & Funded by Wells Fargo, the program will give 700 US-based SMBs from marginalized communities the support they need to succeed. “Having access to a trusted expert in business and financial planning can be a game-changer for a small business owner.” — Jenny Flores, Head of Small Business Growth Philanthropy at Wells Fargo NEW YORK, NY, US, December 8, 2021 /EINPresswire.com/ — Today, we are proud to officially announce a new collaboration between Silver Lining and Wells Fargo to launch The American Small Business Growth Program with a singular focus: to give 700 US-based small business owners from marginalized communities the structure, support, and access they need to grow their business and ultimately, succeed. Small business owners struggle to manage capacity and cash flow at the best of times. COVID-19 has presented a fresh set of obstacles that have increased the challenges for almost every small business owner in the US. The traditional models of technical assistance that have been available to small business owners in the past do not adequately address their current needs. Wells Fargo has granted Silver Lining $1,500,000 to launch The American Small Business Growth Program to address that reality by leveraging Silver Lining’s comprehensive, technology-enabled, data-driven small business growth process that is based in behavior change science and that will give small business owners the type of support that is necessary for them to succeed. Since 2005, Silver Lining has helped over 11,000+ self-funded small business owners in 35+ countries set and hit their financial goals through its proprietary small business growth program, the Silver Lining Action Plan – SLAP™. Small business owners who use SLAP™ have an 80% chance of hitting their financial goals. Additionally, with the recent launch of Silver Lining Finance, small business owners can access unsecured term loans based 100% on their SLAP™ behavioral data, not their credit scores, cash flow, or other traditional underwriting models. Early data is optimistic, showing higher than industry average approval rates, diversity rates, and repayment rates. “I am so excited for the launch of this initiative with Wells Fargo. Being able to bring SLAP™ to 700 US-Based small business owners will give us the chance to have a meaningful impact on small business owners and their local communities and economies in every state in the USA. Not only can we help those small business owners, but we will be able to show, with data and through real stories, the importance of small business in America’s economic recovery.” says Carissa Reiniger, Silver Lining’s Founder & CEO. The $1,500,000 grant from Wells Fargo will allow Silver Lining to: – Bring SLAP™ to 700 small business owners from marginalized communities across the US.– Give each of those 700 small business owners optional access to an unsecured SLAP™loan pending qualification criteria that is 100% based on their behavior.– Host 4 Free SLAP™ Bootcamps so that an unlimited number of small business owners in the US have the opportunity for free support to build a 12-month growth plan for their business.– Share the stories of small businesses in America through a docu-series produced by small independent filmmakers across the US, featuring many of the 700 participating small business owners.– Give all of the participating SMBs a chance to win one of ten all-expenses-paid vacations as well as monthly prizes and rewards, using fun gamification and incentives as a way of encouraging good behavior and rewarding the participating small business owners for doing the things that will help them grow and hit their goals.– Launch the SLAP™ Program in Spanish to increase access for the Hispanic communities. “Having access to a trusted expert in business and financial planning can be a game-changer for a small business owner,” said Jenny Flores, head of small business growth philanthropy at Wells Fargo. “At Wells Fargo, we’re working to expand the capacity of organizations like Silver Lining to reach more entrepreneurs and accelerate their growth.” To learn more about The American Small Business Growth Program or to apply for one of the 500 spots, please visit: https://smallbizsilverlining.com/wellsfargo ###

JPMorgan Chase & Co. Commits 1 Million Dollars to Silver Lining’s Impact5X Economic Justice Initiative

Impact5X aims to use the assets, influences, and resources they have to support 500 worldwide small business owners from marginalized communities. JPMorgan Chase is proud to support Silver Lining’s Impact5X Economic Justice Initiative which uses unique and proprietary technology to help underserved small business communities around the world.” – Cate Costa, Vice President, Global Philanthropy at JPMorgan Chase NEW YORK, NEW YORK, UNITED STATES, November 9, 2021 /EINPresswire.com/ — Silver Lining’s Impact5X Economic Justice Initiative, supported by GoDaddy and now JPMorgan Chase & Co., aims to use the assets, influences, and resources they collectively have to create a more just world by providing comprehensive support for 500 small business owners. Since 2005, Silver Lining has helped over 11,000+ self-funded small business owners in 26+ countries set and hit their financial goals through its proprietary small business growth program based in behavior change science, the Silver Lining Action Plan – SLAP™. For years, with the help of their innovative software, Silver Lining has been collecting and analyzing data to better understand small businesses’ success and, through years of research, have concluded that talent is equal, yet access is not. The Silver Lining data shows that gender, race, religion, location, and other demographic details are not true indicators of success because talent is equal. In addition, Silver Lining data also shows that when small businesses get access to the right type of support, structure, accountability, mentoring, and community, their chances of success increase by 80%. We know that talent is equal, but access is not and, through the Impact5X Economic Justice Initiative, we aim to increase small businesses access and success rates in marginalized communities. To act on this insight, in early 2020, Silver Lining launched Silver Lining Finance and are now able to issue unsecured term loans to small business owners based 100% on their SLAP™ behavioral data, not their credit scores, cash flow, or other traditional underwriting models. Early data is optimistic, showing higher than industry average approval rates, diversity rates, and repayment rates. Armed with these data, Silver Lining then launched the Impact5X Economic Justice Initiative as part of its global commitment to using business as a tool for justice. Impact5X is bringing the SLAP™ Program, SLAPloans, and additional program elements to small business owners from marginalized communities with the goal of creating access to the things they know small businesses need to succeed. “It is my strong belief that small business owners from marginalized communities are as capable of success as anyone else. The gap in their success rates is not because of their abilities. The systems that we all operate in prevents them from getting access to the type of structure, support, and network they need. We can change those systems, and when we do that, they will succeed.” says Silver Lining and Silver Lining Finance CEO Carissa Reiniger. “We are so grateful to JPMorgan Chase & Co. for sharing this belief and for contributing $1,000,0000 USD to help us do this important work”, continues Reiniger. JPMorgan Chase & Co.’s $1,000,000.00 philanthropic contribution, along with a $1,500,000.00 commitment from Silver Lining and support from GoDaddy, allows for a multi-pronged approach that includes: – Bringing SLAP™ + SLAPloans, GoDaddy’s Empower Program, significant global networking, and profiling opportunities, and storytelling training to 500 small business owners from marginalized communities around the world. – Leveraging the data, insights, and learnings throughout the program and producing white papers and impact reports, sharing key insights with the broader small business and economic development community to drive industry-wide innovation and change. – Launching a storytelling campaign featuring the 500 small business owners celebrating their similarities and differences, driving awareness and new business to each while also sparking a larger conversation to combat the bias and prejudice they face. “JPMorgan Chase is proud to support Silver Lining’s Impact5X Economic Justice Initiative which will use unique and proprietary technology to help underserved small business communities around the world, a mission both of our organizations believe to be essential to global economic growth,” said Cate Costa, Vice President, Global Philanthropy at JPMorgan Chase. To learn more about Silver Lining’s Global Commitment, the Impact5X Economic Justice Initiative, please visit: https://smallbizsilverlining.com/impact5x/