Let’s Talk About Digital Growth

With the rise of the internet and the increase in online media & channels, the fact that a business has a space on the world wide web has become more than a choice, an obligation, and a necessity. It is especially true since 2020 with the appearance of Covid-19, which forced us to rethink the way we do business if we wanted to stay open. It’s all about swimming or sinking, and the only way not to sink is to be online. This world stage has also meant the rise of businesses that are born and work online, turning what seemed a significant hazard into an opportunity. In this Special SLAPschool Series, we collaborated with GoDaddy to help you understand the most basic -and crucial- topics you need to know to succeed online. Join our CEO, Carissa Reiniger, and a talented group of SMBs to have an engaging and highly interactive experience as GoDaddy’s experts masterfully explain the most vital issues that every small business must handle for online success.

With the rise of the internet and the increase in online media & channels, the fact that a business has a space on the world wide web has become more than a choice, an obligation, and a necessity. It is especially true since 2020 with the appearance of Covid-19, which forced us to rethink the way we do business if we wanted to stay open. It’s all about swimming or sinking, and the only way not to sink is to be online. This world stage has also meant the rise of businesses that are born and work online, turning what seemed a significant hazard into an opportunity. In this Special SLAPschool Series, we collaborated with GoDaddy to help you understand the most basic -and crucial- topics you need to know to succeed online. Join our CEO, Carissa Reiniger, and a talented group of SMBs to have an engaging and highly interactive experience as GoDaddy’s experts masterfully explain the most vital issues that every small business must handle for online success.

Questions asked, questions answered.

Bonus Session: Q&A with Fara Howard, GoDaddy’s CMO

Questions asked, questions answered.

Bonus Session: Q&A with Fara Howard, GoDaddy’s CMO

In this bonus session, Fara Howard, GoDaddy’s CMO, takes a moment in her busy schedule to connect with, engage with and directly support a chosen group of small businesses from around the world who represent multiple industries to answer their burning questions. Get insights from one of the world’s top marketing experts on how to grow your online presence. In a post-covid world, it’s not enough to be a great small business; you have got to be savvy online.

In this bonus session, Fara Howard, GoDaddy’s CMO, takes a moment in her busy schedule to connect with, engage with and directly support a chosen group of small businesses from around the world who represent multiple industries to answer their burning questions. Get insights from one of the world’s top marketing experts on how to grow your online presence. In a post-covid world, it’s not enough to be a great small business; you have got to be savvy online.

Chase the vision, not the money.

Evaluate Your Business

 

Chase the vision, not the money.

Evaluate Your Business

To get your business noticed, you need to know what makes your business unique and differentiates you from your competition and profile that so you stand out from others. This session integrates basic branding concepts that will help you specify the strategies you need to make your business succeed on the internet.

To get your business noticed, you need to know what makes your business unique and differentiates you from your competition and profile that so you stand out from others. This session integrates basic branding concepts that will help you specify the strategies you need to make your business succeed on the internet.

Aim for WOW, not mediocre.

Website Building

 

Aim for WOW, not mediocre.

Website Building

When building your website, you don’t only need a great web developer. You will also need to know the right design and content choices to make your website stand out. In this session, get specific guidance on creating content for your website that engages customers and boosts your search engine rankings.

When building your website, you don’t only need a great web developer. You will also need to know the right design and content choices to make your website stand out. In this session, get specific guidance on creating content for your website that engages customers and boosts your search engine rankings.

Build an experience, not a product gallery.

Ecommerce

Build an experience, not a product gallery.

Ecommerce

If you are running e-commerce or are considering doing it, this session will share the critical components to running an eCommerce site, how to create a sales strategy, and how to cross-sell products and create customer value.

If you are running e-commerce or are considering doing it, this session will share the critical components to running an eCommerce site, how to create a sales strategy, and how to cross-sell products and create customer value.

Engage Google, not just people.

SEO – Search Engine Optimization

Engage Google, not just people.

SEO – Search Engine Optimization

The acronym for Search Engine Optimization is more than just a word: it is the difference between being found or being invisible: everyone uses Google, and you want your business to be visible there. In this session, learn about SEO, its best practices, content marketing, and optimizing images.

The acronym for Search Engine Optimization is more than just a word: it is the difference between being found or being invisible: everyone uses Google, and you want your business to be visible there. In this session, learn about SEO, its best practices, content marketing, and optimizing images.

Bring value to inboxes, not noise.

Email Marketing

 

Bring value to inboxes, not noise.

Email Marketing

Email marketing is still in the top used marketing strategies to reach new potential customers and keep a close relationship with current customers. In this session, learn best practices to grow your business through email marketing, direct response marketing, and trending marketing ideas.

Email marketing is still in the top used marketing strategies to reach new potential customers and keep a close relationship with current customers. In this session, learn best practices to grow your business through email marketing, direct response marketing, and trending marketing ideas.

Create natural conversations, not intrusions.

Social Media

 

Create natural conversations, not intrusions.

Social Media

Having a social media profile for your business is vital to increase your engagement and traffic. In this session, learn excellent practices for creating compelling digital content, building your social media calendar, leveraging free organic options, and identifying goals for paid opportunities.

Having a social media profile for your business is vital to increase your engagement and traffic. In this session, learn excellent practices for creating compelling digital content, building your social media calendar, leveraging free organic options, and identifying goals for paid opportunities.

Don’t fix it, prevent it. It’s more than just IT.

Website Security

Don’t fix it, prevent it. It’s more than just IT.

Website Security

Once you are online – you’ll never be offline again. Protecting all your data from loss or espionage and offering your customers and clients a hack-free experience is crucial to keep your business running. Learn ways to approach this issue while maintaining your SEO rankings.

Once you are online – you’ll never be offline again. Protecting all your data from loss or espionage and offering your customers and clients a hack-free experience is crucial to keep your business running. Learn ways to approach this issue while maintaining your SEO rankings.

Choose your solution, not the
obvious one.

Choosing the right tools for your business

Choose your solution, not the obvious one.

Choosing the right tools for your business

If you, like many other small business owners, do not know the difference between domains and hosting, it is not a problem! In this session, we demystify the website building process, and we explain all you need to know to identify which products are best suited for your business.

If you, like many other small business owners, do not know the difference between domains and hosting, it is not a problem! In this session, we demystify the website building process, and we explain all you need to know to identify which products are best suited for your business.

Featured Small Businesses

We asked real small business owners to attend the sessions with GoDaddy experts, and their interaction enriched the sessions, making this one of the best Special SLAPschool Series ever!

Featured Small Businesses

We asked real small business owners to attend the sessions with GoDaddy experts, and their interaction enriched the sessions, making this one of the best Special SLAPschool Series ever!

Adam Slocum | NSM Foundation & Museum

Aida Tadesse | Aidesho’s Designs

Antoinette Smith | Studio 4:13

Brandy Cochrane | The Entrepreneur Meal Plan

Brittany Washington | My Beautiful Fluff

Claudia Chaux | Cree C

Cristina Curp | The Castaway Kitchen

Daniel Vinueza | Iglú branding

Joyce Silver | The Voice Of Joyce

Kehinde James | House Of Cush Stitches

Michael Cano | Gateway Vip Services

Pat Snow | Strategies 4b

Rebekah Borucki | Row House Publishing

Sheila Anderson | AOJ Productions

Tamara Horton | Studio Samuel

Theodore Masillon | Eat Nom

Thomas west | The Peace Studio

Tuesday P Brooks | AJOY

Featured GoDaddy Experts

We want to take a minute to thank and recognize the fantastic GoDaddy experts and team. They have made this Special SLAPschool series a reality and generously gave their time to support small businesses in demystifying today’s online world.

Featured GoDaddy Experts

We want to take a minute to thank and recognize the fantastic GoDaddy experts and team. They have made this Special SLAPschool series a reality and generously gave their time to support small businesses in demystifying today’s online world.

Alexa Ramiscal

An expert in working with business owners to elevate their business by making a powerful digital footprint, Alexa works directly with customers and GoDaddy’s teams on best practices for consulting with customers to identify their website design needs to enable a successful site build process.

Christopher Fendell

A 30-year distinguished sales veteran, Chris has managed the top .01% of all GoDaddy accounts. He has presented Empower by GoDaddy since 2019 and attributes his success to having high energy, a strong work ethic, and a passion for helping others achieve their specific goals.

Cody Mahaffey

Specialized in helping customers with innovative and creative solutions for their businesses while recouping more time in their day, Cody works with clients hand in hand to improve their social media relations and return on investment.

Connor Rickett

Starting his professional venture as a biologist and chemist, Connor’s passion for words and creativity turned him into a writer who makes his living convincing people they desperately need things they didn’t know existed five minutes prior.

Jordan DeRego

Specialized in website development and social media content, Jordan is passionate about helping entrepreneurs increase their presence online and act as a resource to connect the dots.

Luke Leal

An expert in researching malware and security threats that target web servers and their applications, Luke has worked with infected websites and web servers for over 8 years, cleaning over 40,000 infected websites during that time.

Mary Kelly

Member of the GoDaddy Product Marketing team, Mary specializes in GoDaddy’s Websites offerings. With 10+ years of marketing experience, she is passionate for connecting small businesses with the tools needed to be successful online.

Matthew Hissong

A specialist in programming and designing websites & mobile apps, Matthew is a dreamer and entrepreneur with a 3d Printing small business. He spends his time working full time as a hosting tech, and volunteering to help other entrepreneurs along their journey.

Robert Anderson

An expert in solving customer problems through education and training, Robert is a dreamer of the future and an engine of wild ideas and possibilities. He focuses on creating meaningful guidance for new entrepreneurs and small businesses.

Sarah Schreiner

A content strategy expert that specializes in crafting conversational help content for GoDaddy’s customers, Sarah has written and optimized content for independent businesses, non-profits, and enterprise level businesses.