We Are Silver Lining
We Are Building A More Just World Where ANY Small Business Can Soar

14000

SMBs With A SLAP™

76

Countries With SLAPsters

7

Billion In Revenue Generated By SLAPsters

83

SLAPloans Issued

50000

Hours Spent Talking To SMBs This Year

20

Countries Our Team Live And Work In

Our Content Pillars

Let's Strive For Silver

We have a front seat view of the tenacity, resilience, courage and sheer determination of the Small Business Owners that we work with. We see that they have cashflow issues and challenges, but we also see that they almost always bounce back and keep going.

Small Is Big

With the benefit of a significant amount of SLAP data we understand which behaviors best predict success. We have built an underwriting model that is based 100% on the behavioral data in SLAPcenter and are convinced that when we lend based on behavior we can increase approval, diversity and repayment rates.

We Must Change The Economy, One Small Business At A Time

Small Businesses Really Can Succeed

Featured Speaking And Press

Speaking Topics

Strive For Silver

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How To Create Real Change

Business As A Tool For Justice

Small Is Big

Thank You, Small Business

A Modern Approach To The Age Old Problem Of Small Business

The New Small Business Capital Stack

Why Small Businesses Fail (And How To Change That)

SLAP Your Business or Build An Action Plan To Build A Profitable Sustainable Business

How To Define Your Ideal Client

How To Create A Simple SLAPstatement That Makes Every Strategic Decision Easy

How To Set The Right Financials Goals For Your Small Business

How To Find New Customers Without A Lot Of Time Or Money

The 3 Habits That Will Help You Succeed At Any Goal You Set

How To Know When You Are Stuck And Get Unstuck

Silver Spokespeople

Download Bio

Brand Guidelines

Logo

We Have 2 Main Variations Of Logos: Rectangle & Square

The rectangle version of the logo is the full version. We use the rectangle logo on the first mention of the brand. The parent logo is the exception. Silver Lining has only one logo version. Not all products have a square version, for example, our program logos only come in rectangle.

Rectangle usage:

On websites – we use the rectangle logo as the main logo on a website header.

On documents – the first time the logo shows, we use the long version.

Square usage:

We use the square version of the logo on subsequent mentions.

Social media: we always use the square logo on social media posts, which we also consider as our favicon.

Color

Using Color Variations – Digital

Use the appropriate colors to represent the correct brands
- Black, Silver and white: Silver Lining
- Blue: SLAP
- Green: SLAPcapital and Sales Goals
- Yellow: TYSB and Pause & Reflect

All digital assets are templated: social media, email headers, collaterals, slides and documents, as well as website.

Use only the approved templates

The general rule is we use the highlight colors as callouts, banners, and other elements that we use to highlight information.

Copy

Silver Lining is two words, with a capital “S” and “L” and no “s” (not Silver Linings!)
Spell out the Silver Lining Action Plan on first mention and then shift to acronym
SLAP™ is always in all caps with the TM sign
All “SLAPisms” start with SLAP in all caps followed by the secondary word in all lower case without a space between (i.e. SLAPcenter)

Bio & Speaking Topics

Bios for each Silver Spokesperson are downloadable above. Names, Titles and Bios must be used exactly as is outlined in the downloadable document. If any changes or alterations are needed, email media@smallbizsilverlining.com to request approval.
The Speaking Topics and Descriptions outlined above are approved copy. Titles and Descriptions must be used exactly as is written. In some instances, alternate titles are provided below the description copy and those are authorized for use without the need to request approval. If any changes or alterations are needed, email media@smallbizsilverlining.com

14000

76

7

83

50000

20

Our Content Pillars

Let's Strive For Silver

Small Is Big

We Must Change The Economy, One Small Business At A Time

Small Businesses Really Can Succeed

Featured Speaking And Press

Speaking Topics

Silver Spokespeople

Brand Guidelines

Logo

We Have 2 Main Variations Of Logos: Rectangle & Square

The rectangle version of the logo is the full version. We use the rectangle logo on the first mention of the brand. The parent logo is the exception. Silver Lining has only one logo version. Not all products have a square version, for example, our program logos only come in rectangle.

Rectangle usage:

On websites – we use the rectangle logo as the main logo on a website header.

On documents – the first time the logo shows, we use the long version.

Square usage:

We use the square version of the logo on subsequent mentions.

Social media: we always use the square logo on social media posts, which we also consider as our favicon.

Color

Copy

Bio & Speaking Topics

Silver Lining

Support

Silver Lining

Support