IMPACT 50

ECONOMIC JUSTICE INITIATIVE

Talent is equal.
Access is not.

Silver Lining has worked with thousands of small business owners from around the world to help them build more profitable and sustainable businesses. Based on our experience and data, we believe that when anyone is given the right structure and support, and when they embrace it and fully utilize it, they CAN succeed. We know that we live in a world where not everyone is given an equal chance of success, and we are on a mission to change that.

One way we plan to do that is by scouring the globe for 50 bright, ambitious, and determined small business owners who want to increase their profitability and sustainability. We are going to give you full access to our SLAP Program, support from our program partner, Alice, storytelling training, practical business training, connections to people who can help you, and a platform for you to share the story of you and your business globally.

We intend to show that when you gather a group of diverse business owners who represent a wide range of continents, religions, races, gender-associations, ages and special needs and wrap the right support structure around them, not only will they succeed; but they will change the lives of their families, team members, communities and ultimately create a stronger economy. That is the power of small business!


CONGRATULATIONS!

Silver Lining wants to help you grow your small business and is making the Silver Lining Action Plan (SLAP) program available for ONLY 50 small business owners from around the world. If you have received this link, you are invited to apply for one of those spots – worth well over $10,000.

THE SLAP PROGRAM

SLAP has been used by over 10,000 small business owners in 25 countries to help them build more profitable and sustainable businesses. Silver Lining’s mission is to help every business owner make money doing what they love and to change the economy, one small business at a time. If you are successful at getting one of the spots in the SLAP Program you can expect the following:

BUILD YOUR SLAP

You will go through a 3-hour guided process to help you think about your values and priorities and set a time budget. You will then evaluate and define key strategic elements of your business, including your What, Who, and Scale. Next, you will enter your expenses, revenue, pricing, and revenue breakdown and ensure you have the best financial plan for your business as well as 12 months of sales goals. Finally, you will build a detailed 12-month business development plan to ensure you have a detailed strategy for connecting with new clients to hit your sales goals.

GET COMPREHENSIVE SUPPORT

Once your SLAP™ is built, you will get comprehensive support for the next 12 months to ensure you implement your plan and hit your goals! Behavior change science says that if you wrap the right kind of structure and support around yourself and fully take advantage of our 360 degree approach, your chances of success dramatically increase. With SLAP, you get access to everything behavior chance says you need in order to hit your financial goals which includes coaching, accountability, training, templates, tools, community and much more!

TELL YOUR STORY

A significant part of the Impact 50 program is focused on storytelling. Over the course of the program, you will go through professional training that will help you find your story, give you practical tips and tricks on creating great videos and photos, and resources sheets to help craft a comprehensive story line to bring it all together. To ensure you get the support you need, you will also get access to monthly live Q&A sessions, personalized feedback, and 1:1 coaching through either calls or emails.

We want to help you tell your story, advocate for you, and help build your business exposure by sharing it far and wide through approved channels, in the process, raising your profile globally. Once the 1-year program is complete, Silver Lining will use the 50 stories of this fantastic group of small businesses and create a series of interactive multimedia installations to show that talent is equal and to challenge bias and discrimination on a global stage!

THIS PROGRAM

… is for small businesses who:

are COMMITTED to growth.
are OWNER-OPERATED & bootstrapped.
have been in operation for at least 2 YEARS.
have EXISTING REVENUE.
have your business as a full-time career and is your PRIMARY SOURCE OF INCOME.
are part of an UNDER-RESOURCED COMMUNITY.
→ are SERIOUS about growth and committed to building a business that has a positive impact

→  COMMIT to be part of our Impact 50 documentary series by contributing storytelling content around your SLAP™ journey on a monthly basis.  

IF YOU APPLY

… successfully, you can expect:

 → a 12-month ACTION PLAN , not an outdated business plan.
a robust BEHAVIOR CHANGE PROGRAM , helping you develop habits that result in long-term growth.
ongoing training, support, and accountability to build a more PROFITABLE, SUSTAINABLE business.
a full year support structure to GET RESULTS not just another seminar or workshop.
TRAINING, SUPPORT & TEMPLATES around telling your story and finding your voice.
WEEKLY TRAINING webinars, resources and templates – everything you need to get the best results.
connections to other business owners, special offers, fun contests and marketing OPPORTUNITIES TO GROW your business.

YOUR COMMITMENT

We understand that as a business owner, you never feel that you have enough time or money. We also know that the business owners who are focused and disciplined and create solid structure and support around them ultimately succeed. Our data shows that business owners who take action and demonstrate a strong commitment to their goals are more likely to hit their financial goals than those who stay in “action frenzy” and ultimately do not follow through on their commitments.

Because these are highly valuable spots, and because we know that the only way to succeed is to be fully committed, all successful participants in this program must commit to the following:

Engagement for a full 13-month cycle, including one month to build your SLAP™ and 12 months to implement that 1-year plan.
Participation in a qualifying interview and agreement to sign a commitment document, confirming your understanding that accepting this spot is a REAL commitment.
A monthly payment of your choice as part of Silver Lining’s Pay-What-You-Can philosophy. Thanks to the financial sponsorship of an amazing group of individuals, the majority of your costs to participate have been covered. Still, behavior change science proves that unless we pay for something, we do not value it. Our data shows that your chance of hitting your goals increases by over 70% when you pay something- even a minimal amount.

APPLY

… for a spot in the program!

We are actively recruiting small business owners who represent every continent, age, race, religion, gender association, and special needs. We want to give 50 of you a spot in this program and show the world that when anyone is given the right structure and support, they can succeed! Simply fill out the application form to get started!

WHAT’S NEXT…

You will hear from us shortly to confirm if you have been shortlisted for an interview.
If the interview is successful and you are granted one of the spots, you will be asked to fill out the commitment document and then will be on-boarded into the program.

If you would like to learn more about the SLAP Program, watch this 12-minute overview video.

PR05-IMP50-0220


ADDITIONAL RESOURCES

If you would need support building your post-Covid strategy, review this guidebook.

If you would like to do a business health assessment for your small business, take this quiz.

If you want support and inspiration to keep a strong mindset in the midst of these difficult times, watch this free special series.

If you have any questions about the program or anything related, please email support@smallbizsilverlining.com