How a B2B Website Made an Emotional Connection With Customers — And Saw Conversions Soar
Written by Jennifer Wang
May 18, 2012
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After assisting more than 10,000 small businesses since 2005, Carissa Reiniger, founder of New York City’s Silver Lining, thought she had her sales pitch down. Her Silver Lining Action Plan (SLAP) is a 12-month program that lays out a step-by-step plan to success–think of it as a board of directors for hire.
But the October 2011 launch of the software-as-a-service version of SLAP proved her wrong….. Read Full Article Here