WE ARE GOING TO GET

THROUGH THIS, TOGETHER.

YOU DON’T THINK YOU WILL SURVIVE. AND THEN, YOU SURVIVE.

We have worked with over 10,000 small businesses in 14 countries over the last 15 years. We know that it is hard to build a business on a regular day. In the midst of Covid-19 it feels almost impossible. We also know that crisis creates opportunity and business owners are create, innovative, resilient and tenacious.

Our small business growth program is completely technology enabled and can help anyone, anywhere. While this was not what we had in mind when we built a comprehensive virtual small business program – it is perfectly suited to all of the small businesses who need to figure out how to get through this crisis while complying with social distancing.

We started Silver Lining to help small businesses make money doing what they love. With that heart, we have made SLAP Pay-What-You-Can for all small businesses until we are through this crisis.

YOU GET THE FULL SLAP PROGRAM + EXTRA COVID SUPPORT.

FOR WHATEVER AMOUNT YOU CAN PAY.

NO STRINGS ATTACHED.

We all need more support than ever but most of the traditional business training, mentoring, networking opportunities are gone. Don’t worry, there is a Silver Lining! Our program is 100% virtual and includes regular strategy and mindset calls, connection to other businesses, training and opportunities to find new customers. In addition to our regular robust small business growth program we have added additional support to help you get through Covid-19. Our entire team is 100% committed to being of service to you and your small business during this very hard time. We know that when you succeed, your families are safe, jobs are protected, communities can thrive again and the economy will come back. We urge you to take us up on our offer. None of us can do this alone, but together, we can!

5 FINGERS OF SLAP SUPPORT

+

ADDITIONAL SUPPORT DURING COVID

COMPLETELY VIRTUAL, BASED IN BEHAVIOR CHANGE SCIENCE & AVAILABLE TO YOU AT WHATEVER AMOUNT YOU CAN PAY.

SLAPCENTER TOUR

COVID WORKBOOK

IT IS TIME TO GET INTO ACTION AND STRATEGIZE, INNOVATE & KEEP SELLING

The Silver Lining Action Plan (SLAP) is made for small business owners who need to get clear on strategy, set financials goals and find new customers. We have been studying behaviour change science for over a decade and know that a plan without action is just a waste of time and money. And so, once your plan is built you get ongoing practical and moral support, accountability, training and community to make sure you actually hit your goals. Business needs a new strategy during Covid-19 and in the recovery period that will come after it so we have added additional thinking and resources to our core methodology to meet the demands of our current reality. There won’t be an easy way through this and there won’t be any quick fixes – but if we all do what we do best – stay committed, work hard and sell, sell sell – we will make it.

Do a quick inventory of your mental state and business state. Are you in action, holding steady, overwhelmed or suffering from anxiety? Is your business shut down, still selling, re-tooling or ripe for innovation?

Assess WHAT you do, WHO you do it for and what SCALE you do it on and decide if you should hold your long term strategy or develop a short term strategy to align with the obstacles and opportunities of this moment.

It easy to get focused on how this is affecting us but as business owners we need to understand how this is affecting our customers so we can tailor our offerings and communications to them and their specific needs.

There is no easy answer to how to get through this financially. Review your financials and find all ways to protect your cash, find grants or other cash infusions, identify revenue streams to focus on and sell sell sell sell sell!

With the foundations of your strategy in place it is time to get your Covid Response Action Plan (CRAP!) together with specific Action Items you will take over the next 90 days to connect with your Customers and sell.

WAITING IT OUT, PRAYING FOR A LOAN OR SIMPLY HOPING FOR THINGS TO GET BETTER WILL NOT WORK. IT IS TIME TO TAKE QUICK ACTION AND GET BACK TO SELLING.

SCHEDULE A CALL WITH ONE OF OUR SLAPMANAGERS!

We are here to support you, whether you need to schedule a work session to go through the COVID workbook in live time, get more information about our Pay-What-You-Can Policy or more details on our SLAPmethodology or simply need to talk to someone who truly understand your current reality and the challenges you are facing, we are here! Don’t hesitate to reach out to us whatever your needs!

DETAILS & FAQ

QUESTIONS WE ARE GETTING ASKED & RESPONSES FROM OUR FOUNDER & CEO, CARISSA REINIGER.

Why are you doing this? Is there a catch?

When I started Silver Lining in 2005 I made a commitment that every single decision I made as a business owner would be in the best interest of small businesses. I have turned down checks, term sheets and countless opportunities over the years because I did not truly believe that they were in the best interests of the small business owners that I started Silver Lining to serve. At this moment small businesses are in crisis and need comprehensive support that complies with social distancing. And the majority of small businesses do not have the ability to pay for it. It was an easy decision to make what we have available for pay what you can. There are no strings attached. We are simply doing exactly what I started Silver Lining to do – help small businesses make money doing what they love. Our mission today is a million times more important now than ever before.

How does Pay What You Can really work?

We started Silver Lining on a mission to help small businesses hit their growth goals. We want to help ALL small businesses, regardless of their current realities and so we have made our SLAP program, Pay-What-You-Can for small businesses in under-resourced communities or who are in the middle of a hard economic circumstance.
Behavior change science says that the first step in getting results is to commit yourself to the process. While Pay-what-you-can is available it should only be used when it is truly needed and everyone should pay an amount that is meaningful enough to your economic reality that it will demonstrate a full commitment to the program. The regular price of SLAP is $300/month and we have small business owners who have been dramatically impacted by Covid-19 paying as little $20 / month and other business owners paying as much as $250 if they are still generating revenue and they truly can. You choose the amount, we don’t ask any questions. Because of our desire to help as many people as possible and the fact that we are not made of unlimited financial resources (I wish!) we simply ask businesses to increase the amount that you pay over the coming months if / when you can. SLAP is a 13 month program and our hope is that your business will be in a much stronger position in the coming months as the pandemic is controlled and as we make progress with your business together.

I am in crisis mode and way too busy to start anything new right now.

I hear you. Things are intense right now. Like you, I have been working pretty much non-stop since all of this started and I still feel like I am barely making a dent in all that needs to get done. But if I have learnt anything in my own journey as a business owner it is that in my hardest moments I need to pause, reflect and be in community as much as humanly possible. Despite the urgency I have felt to get so much done, I have spent a lot of time with friends, mentors and my own SLAP team fleshing out ideas, getting input, building a response strategy, figuring out how to make SLAP Pay-What-You-Can while also staying in business ourselves and more. I could never have done that on my own and the very thing that has helped me calm down my mind and manage my action frenzy has been a clear strategy, structure and support. The more busy and crazed you feel right now, the more you need to take us up on our offer. 🙂

Where are you based? Can you help me?

Silver Lining is a fully remote business with team members and customers in countries all over the world. If you have a computer and wifi and can speak basic English, we can help you, regardless of where you live in the world! We are truly committed to helping ALL small businesses!

I have literally no money. Can I still get your help?

I would love to give you everything I have and I would if I could. After years of doing our work we have a ton of data that shows that if we give SLAP away for free the chance of success for the small business owner is at least 90% less than if they pay something. This is why we introduced Pay-What-You-Can instead of giving SLAP away for free. We know that if you are not fully committed to the process it won’t work for you and that doesn’t help either of us. You can pay literally any amount. But if you pay something it has a dramatic impact on your psychology and commitment and that means we have a dramatically better chance of ensuring you hit your goals.

Can you help me find a loan?

We are focused on helping you create revenue but there are options out there from many of our partners to explore grants and loans.

Please go to www.buyfromsmallbusiness.com for a full list of resources.