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You Know Your Niche, Now What?

If you know what you sell and who you sell it to most successfully, you’re well on your way to having a brand.  What’s a brand? I used to think that it was a logo, a tag line, a color palette.  But now I know it’s not.  A brand is a promise. When you deliver exactly...

How to Define your Niche

A small business typically doesn’t have the resources to make themselves known to the whole wide world.  You have to be very focused and targeted to make sure your message is heard by the right people.  Having a well-defined niche makes it easier to get referrals,...